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This domain has the following in the site, "Une auberge pas comme les autres." We observed that the web site also stated " Le 9 et demis facebook." It also stated " Auberge Le 9 et demi. Le truc qui étonne les européens. La terrasse du 9 12 St Laurent illustrée par David. Ah la fameuse ville sousterraine. Adventures in your own backyard. Lendroit le plus cool de Montréal." The header had tourisme as the highest ranking keyword. It was followed by montreal, montréal, and boulevard st-laurent which isn't as ranked as highly as tourisme. The next words the site uses is québec. auberge was also included and might not be understood by web engines.